NetsDesign.Net

Things To Live by in Business (and personal) Affairs:

1. Give a firm handshake.
2. Stop blaming other people. Take responsibility for everything in your work and personal life.
3. Demand excellence and pay well for it.
4. Remember people’s names.
5. Let people have their moments- don’t try to top their story with one of your own.
6. Be on time, and insist on it in others. Start scheduled meetings on time no matter who is missing.
7. Avoid negative people.

I often wonder if some people create and publish websites for the sole purpose of tormenting their visitors.

Google Page Rank: Is It That Important?

In addition to my Web Development business, I have another business in which I partnered with a (dgreed and seasoned) Marketing Professional, and we've recently enjoyed some success. This was after a fairly long trial in which we were trying to define markets, understand the concepts of Internet Marketing practically applied, and the undertaking of several projects that were, in the final analysis, successful, but still did not meet up to our expectations.

Google AdWords can be a great way for new websites to get traffic, since a highly weighted component of their natural results algorithm is the length of time a domain name has been registered. It is difficult for new sites to achieve high rankings as a result (also, a tip: you should register your domain names for at LEAST 2 years, since that is taken into consideration as well, due to the spammy sites that pop up and disappear quickly.)

Recently, many sites lost significant PageRank with Google, and it's caused quite a stir. It was all about companies that sell links. Some sites were unjustly penalized, while others mysteriously gained Rank, but for the most part the lesson is: be careful to whom you link. (While you can't control who links to you, you can control if you link back, and that's the main part of the Search Algorithm.) If you establish reciprocal links with someone else, and they have participated in a link-buying campaign or were listed in directories that engage this practice, it could hurt you.

Google is amazing, whether some people think they are the devil or not (those of us who have done AdWords campaigns might be so inclined to think that). But any company that can continually come up with new and innovative products that people want AND get many of those same people to market them for them is a forward-thinking company bound to succeed at rates astronomical compared to their competitors. This article was recently posted on InfoWorld's Website and NewsLetter:
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